Volvo and Luminato activation
Create in-car experiences and lead capture for Volvo Recharge vehicles at a sustainably focused cultural event in Toronto, supported by Volvo retailers.
Key components produced/executed:
In a zero-impact Recharge fleet, Luminato donors were shuttled from the exclusive Opening Night premiere of David Suzuki’s What You Won’t Do For Love, to the Opening Night Luminato Launch event, presented by Volvo. Once arrived at the launch event, guests had the opportunity to capture photos in front of Volvo’s living plant wall for a chance to be entered into an exclusive contest. The event also showcased Volvo’s new C40 through a vehicle display, with opportunities to engage with brand ambassadors on site, generating lead capture and social amplification.
After returning to in-person event after a couple of years, the turn-out was great and people enjoyed socializing together again. Volvo received a high amount of visibility, reach, and impressions, meeting their overall program KPI’s – not only on a regional level, but nationally as well.