National Blood Donor Week
CANADIAN BLOOD SERVICES
Over 100,000 donors dropped off during the pandemic – reengage the donor base, attract new donors and increase top of mind awareness across Canada about the need for blood and blood products.
Key components produced/executed:
mundy. developed a fully integrated campaign from original creative development through execution across the multiple channels and mediums. Anchored by a National landmark lighting kicking off National Blood Donor Week and celebrating World Blood Donor Day, and a Mayors’ challenge, even Canadian Actor Andrew Phung got into the mix. OOH, Digital, Social and in centre creative all contributed to a unified and inspiring message to people across the country.
One of the strongest NBDW in history. In 2022, we worked closely with the Canadian Blood services team to rejuvenate the donor base and exceed donation and enrollment metrics.