Deliver a national test drive program that will provide a platform to educate about Volvo’s Recharge vehicles and the brand’s commitment to sustainability.
Key components produced/executed:
#RechargeThursday is an 8-week, bi-yearly program centered around Volvo’s Recharge vehicle line up. During the 8 weeks, for every test drive of a plug-in hybrid or pure electric Recharge vehicle taken on a Thursday, Volvo will plant 5 trees through One Tree Planted – a non-profit organization focused on global reforestation with a vision to create a habitat for biodiversity.
Additionally, with every test drive comes a contest entry for a chance to win 1 of 4 luxury sustainable getaways in a Volvo Recharge vehicle.
Since its inception in Fall 2021, mundy. continues to enhance and elevate the program, create new digital assets and program materials as well as manage program performance tracking and engagement on a national scale.
As of November 2022, a total of three program cycles have been completed, all of which surpassed expected test drive goals and overall program KPI’s.