Client Challenge/Goals:
Over 100,000 donors dropped off during the pandemic – reengage the donor base, attract new donors and increase top of mind awareness across Canada about the need for blood and blood products.

Key components produced/executed:
mundy. developed a fully integrated campaign from original creative development through execution across the multiple channels and mediums. Anchored by a National landmark lighting kicking off National Blood Donor Week and celebrating World Blood Donor Day, and a Mayors’ challenge, even Canadian Actor Andrew Phung got into the mix. OOH, Digital, Social and in centre creative all contributed to a unified and inspiring message to people across the country.

Results:
One of the strongest NBDW in history. In 2022, we worked closely with the Canadian Blood services team to rejuvenate the donor base and exceed donation and enrollment metrics.