Honouring Canada’s Lifeline
CANADIAN BLOOD SERVICES
Activating the annual Honouring Canada’s Lifeline (HCL) event, virtually, through a mix of pre-recorded content as well as engaging live components to truly make the virtual delivery feel like a moment of celebration.
Key components produced/executed:
Honouring Canada’s Lifeline is an opportunity to recognize the hundreds of thousands of blood donors, stem cell donors, organ and tissue donors, financial donors, employees and volunteers — as well as thousands of community and corporate groups and partners — that save the lives of patients across Canada every year.
mundy. captured the engaging stories from honourees across Canada and compiled them into an uplifting film showcasing extraordinary people during extraordinary times. The production was hosted by actor and comedian, Andrew Phung and broadcasted as a live stream through a custom-built site to support CBS networking opportunities.
The event production was dynamic, emotional, and polished, delivering on the tonality used in communication as well as the brief. Given this was HCL’s first virtual-based event, attendance was high with exceptional engagement from all attendees.