Client Challenge/Goals:

As a longtime partner of TIFF, Air France wanted to find new ways of connecting, and celebrating with festival goers on festival street through culture and French ‘art de vivre’.

Key components produced/executed:

Over the course of 4 days, mundy. activated La Bulle de Cinéma – an experience inside the world of Air France where guests could relax and recharge, feeling rejuvenated before returning to TIFF screenings or parties. After experiencing a director-style photo op in front of the booth, guests were invited to indulge in a movie-inspired beverage accompanied by a sweet treat under a custom-made pergola in the shaded garden oasis. With culture being as impactful through the screen as through traveling, guests could enter a round of film trivia for a chance to win cinema and festival passes, and a pair of tickets to Europe.

Results:

With over 2,000 guests over the course of 4 days, the activation received surpassed its expected attendance count and received a lot of positive feedback. The activation was described as classy, elegant and perfectly designed for guests to relax, recharge, and enjoy themselves.