VOLVO CAR CANADA
VOLVO CAR CANADA The Volvo Sailing Series
Mundy seized the opportunity to build on Volvo’s existing partnership with Sail Canada, and to leverage the historic association of Sailing to the Volvo brand. The Volvo Sailing Series came to fruition to bring the new face of Volvo to a to a new market. The event series supports already existing amateur sailing events at select yacht clubs across Canada with event materials, prizing, special Volvo promotional offers and website content that have been carefully and successfully developed and executed.