Fire on Ice – Volvo Retailers Montreal, Quebec

Mundy was engaged by Grey and Volvo Cars Canada to produce a 4 event series taking place in the Old Port of Montreal.  As part of Volvo’s ongoing partnership with the old port, Fire on Ice is an opportunity to showcase the Volvo vehicle line up in a winter setting, where they are well at home.

4 Saturdays in the latter  weeks of December and the early weeks of the New Year the Old Port played host to a pop up Volvo vehicle display complete with a new twist on an old game.  Guess how many skates fit in the luggage compartment of the XC60?